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Developed By Logan Property

7 minutes walk to Kovan MRT

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Latest Updates For The Florence Residences!

15 Jun: The Florence Residences Price already updated the latest new. To be own a favourite units and get attractive price from developer, please register with us Today to be consultant carefully.

17 May: 130 UNITS at Florence Residences has been sold since launch.

14 Feb: The Florence Residences Price List has already updated. Contact Us right now to be the first person to receive an attractive discount!!

10 Feb: Florence Residences Preview will start on 16th Feb, register with us for VIP preview

24 Jan: Book an appointment Today to receive a The Florence Residences Showflat visiting. Please kindly register with Us at Contact

22 Jan: The Florence Developer just updated. See more information about the success of this developer in Singapore Market.

20 Jan: The Florence Floor Plans is updated! explore right to looking for a suitable home for you and your family.


The Florence Residences is the upcoming residential development developed by reputable Singapore-listed developer Logan Property, strategically situated along Hougang Avenue 2, District 19, Singapore. Prepare for The Florence Residences conveniently located in Kovan, surrounded by many exciting amenities for leisure, entertainment, learning and business. A unique address that lets you immerse in endless fun with its many luxurious facilities, which are designed to take care of your family's every need and so much more.


Spearheading the vision

The Florence Residences, through its strong architectural presence.


The Luxury Of Connectivity


The Privilege Of Convenience


Creating a timeless design

It might surprise you at first glance, and because of that, it compels you to want to take a second look.

Moving About For Education Or For Pleasure

The Florence Residences sits in tranquillity, landed neighbourhood in District 19, this is the surroundings that create the address. Keeping future residents close to the city and far from the crowd via Hougang MRT Station. Be spoilt for choice for The Midtown, Hougang Mall, Kang Kar Mall and Heartland Mall. With good schools and educational institutes abound including Xinghua Primary School, Hougang Primary School, Yuying Secondary School and Serangoon Secondary School.





Located in prime neighbourhood, take a look at the location to explore more information about this golden location.

A New Environment For Contemporary Urban Lives

The Florence Residences is inspired by the perfect home that you would wish to preserve and own for your next future. The smart living feature with the evolving lifestyle of urbanites, the fast-paced, function in equal measures with an interplay of space, textures and light. This home created to be a relaxing living experience from the inside to outside. Various facilities such as the infinity swimming pool, well-equipped fitness and gym, clubhouse, private spa pond to expand rejuvenation options on a lazy weekend.


The Florence Residences Fact sheet

Project Name The Florence Residences 悦湖苑
Developer Florence Development Pte Limited (Logan Property Company Pte. Limited)
Development Type Private Residential Property
Location / Address 81, 83, 85, 87, 89, 91, 93, 95, 97 Hougang Ave 2
District 19
Tenure 99-year leasehold commencing from 24 Dec 2018
No. of Units 1,410
No. of Blocks 9 Towers (18 Floors)
Types of Unit 1 to 5 Bedroom
Site Area 389,000 square foot (approx.)
Plot Ratio 2.8
Carpark Lots 1410 excluding 9 handicapped lots
Expected T.O.P 31 March 2023

The Florence Residences Units Mix

Unit Type No. of Units Unit Area (Sqft)
1 Bedroom 216 474 - 603
1 Bedroom + Study 72 527 - 667
2 Bedroom Classic 264 624 - 807
2 Bedroom Deluxe 292 646 - 915
2 Bedroom + Study 52 700 - 926
3 Bedroom Classic 232 893 - 1206
3 Bedroom Deluxe 154 990 - 1281
4 Bedroom Classic 64 1270 - 1582
4 Bedroom Deluxe 16 1389 - 1701
5 Bedroom 48 1668 - 1916
TOTAL 1,410
  • Developed by Logan Property
  • Just a short distance to Hougang MRT
  • A wide range retail amenities surrounding at Kovan, Hougang Avenue 7, Buangkok Drive, Jalan Pelikan
  • Lorong Halus Industrial Park, Punggol Park are within 1 km
  • Jalan Kayu Sports Hub at your doorstep
  • Close to Hougang 1, Hougang Mall, Kang Kar Mall, Heartland Mall

The Florence Residences to preview this weekend

Indicative starting prices is $S678,000 for one-bedroom units, five-bedders start from $S2,449 million

image( Logan is positioning the project as a "club-condo" with 128 facilities grouped into "12 clubs". For instance, for the Gourmet Club, there will be seven themed dining pavilions. Photo: Logan Property Singapore )

THE FIRST of 2019's several mega-launches will soon hit the market post - Chinese New Year, with the 1,410 units The Florence Residences In Kovan set to preview starting Feb 16. No prices were revealed at the press conference on Monday, a spokesman for developer Logan Property told The Business Times But executive director for Logan Proper, Singapore CB Chng had previously told The Edge he thinks average pricing will be in the S$ 1,400 to S$ 1,500 psf range. That media report also said the indicative starting price for the one-bedroom units Is S$678,000. Two-bedroom units will sell from S$878.000. Three-bedroom units start from S$1.248 million, four-bedders from S$1.7 million and five-bedroom units from S$2.449 million.

The new development will comprise nine 18-storey towers. Unit sizes range from 474 sq ft for a one-bedroom unit to 1,679 sq ft for a five-bedroom apartment. The Florence Residences was formerly Florence Regency, which was sold en bloc for S$629 million in October 2017, or S$842 psf per plot ratio ( psf ppr ) after factoring in the estimated differential premiums of S$288.6 million. Logan is positioning the project as a "club-condo" which "encompasses the lifestyle of a duo and the luxury of private residential living". It will include 128 facilities grouped into 12 "clubs".

For instance, for the Gourmet Club, there will be seven themed dining pavilions. The developer will also provide complimentary lifestyle activities like yoga classes, cooking and baking lessons and flower arrangement workshops. Mr.Chng said in a statement: "Buyer these days are seeking more than Just a place to live in. They are pursuing a well-rounded and fulfilling lifestyle to complement their quality of living". All units are to come with smart home features and appliances and fittings from brands like Electrolux. Roca and Grohe. Florence Residences is expected to be a beneficiary of the recently announced Cross Island Line with Hougang station, which is in the vicinity, set to become an interchange for that line and the North-East Line. Property watchers expect as many as 50 to 60 new launches in 2019, coming from the wave of en bloc deals seen in the past few years. Some other blockbuster launches expected in the first quarter include Treasure at Tampines, the former Tampines Court. Some other projects this year will also feature creative concepts to draw buyers.

The former Park West, to be named Parc Clematis will be launched later in the third quarter. Developer SingHaly1 is planning what it calls a "co-living" concept, featuring one shared facilities like a common kitchen and thematic dining rooms than for the 1.468 units development. The idea is that with such common amenities, space can be freed up from some of the units. For example, the one and two-bedroom units may come with just a microwave rather than an oven, with the freed-up space going to use s such as storage. this would "optimise your money more", developer SingHaiyi's deputy chief executive and chief financial officer told BT in January. He pointed to lifestyle changes as another reason, as people eat out more and less cook at home. SingHaiyi also plans to have activities like cooking classes in the shared kitchens.


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